Pinkishe Movement is a dream, an ever-growing dream, which first rippled in the eyes of a 16 years old schoolgirl, Khyati Gupta, when her teenage eyes noticed something which smote her tiny heart. One day, this chit of a girl was appalled when she saw bloodstains on her maid's daughter's dress. On enquiring, to her utter shock, she discovered that they cannot afford pads, hence they recycle discarded pieces of unhygienic cloth every month.


Heartbroken, Khyati undertook research on the subject on the internet and the study showed that the majority of females in rural India lack the awareness of menstrual hygiene and some even have no option but to resort to using material like cow dung, leaves, sand, etc. That was horrifying. This gave birth to Pinkishe Foundation.

The dream that rippled in the eyes of a tiny girl gradually started getting a firm footing, and slowly, with the robust support of many committed people, the contours of a solid movement became visible. Women kept joining hands and today Pinkishe is a community of over 1.5 Lakh women. It is run by common women who operate from their homes and do voluntary service.


Women in this foundation are common women who have pledged to make a difference in the lives of fellow women and girls. They operate from their homes and contribute their services voluntarily. There is not even a single person in Pinkishe who draws any salary or compensation in any other form.


The foundation aims at supporting women in living life with strength and dignity. The organization is a self-sustained one.  So far there has been no corporate or Government funding.

We, at Pinkishe Foundation, are hopeful of converting our dream of building a better world for females into reality.


All this because a small girl dared to dream big.

about us

Pinkishe Foundation is an ‘All-women’ Non-profit organization headquartered in Delhi-NCR.


Pinkishe has witnessed a growth from just 2 persons to an all-women community of 200,000+ women and 50+ branches across the length and breadth of India in just 18 months. Pinkishe is one of the fastest-growing women organizations in the country. 


We are a section 80G and 12A certified "Registered Trust" focused on the development, well-being, pride, and happiness of the Indian Women and Girl Child. Pinkishe is an ever-growing sorority with scores of common women joining hands every day. The women here come from all walks of life cutting across all socio-economic strata, religions, beliefs and feel confident by choosing to become a proud member of Pinkishe.


We are running multiple programs for the benefit of girls and women, the flagship of them being PadBank, under which we work on spreading Menstrual Hygiene awareness and distributing free reusable sanitary pads to slums and rural areas.


Shalini Gupta

National Secretary General


Some more, some less! Some faster, some slower!

The positive change in the status of women

is visible. They already stand on the threshold of self-assertion demanding rightfully the parity that has eluded their grasp for long enough.

                                                             <Read More>



Pinkishe is a Civil Society Initiative. All our workers including the trustees and the management team are volunteers. We do not have any salaried employees

Pinkishe is an endeavor to motivate the members of the general public to contribute their efforts towards the larger social cause. We work on the belief that every human being is basically good-hearted, socially conscious, and carries positive energy. A collaboration of small efforts by a large population can bring about large and sustainable changes without taxing the existing systems. Pinkishe has been quite successful so far in this belief and the sheer quantum of work we are doing is a self-testimony of the same. 

Therefore, Pinkishe does not look up to the government for granting us funds. Our policy is to augment the efforts of the government by contributing our services to the nation rather than drawing on government resources. 

We generate our funds by taking small contributions from civil society and other institutions. Through our 'Kaagaz Ke Pad' program, we take contributions from the civil society by collecting their old newspapers and other waste and generate money from it. We also accept willful donations. We are also looking at launching programs that can generate income for the women while generating some funds for our social program too. We look up to and call upon the corporate sector of India to help create such opportunities.

We are also a completely non-political organization with no-affiliations with any political party or bodies. We work with and take help from anybody who is willing and supportive of the women's cause.

We believe in only positive contributions to society. So we prefer to keep away from the controversial issues. We remain supportive of and respect the contributions of various activists and organizations who raise fight against anything that is unjust to women. But, while we might have strong supportive opinions of many such issues of importance, we as an organization avoid public activism of controversial nature, unless absolutely necessary, and remain focussed on bringing change through our good work on the ground. We believe different entities of society choose different ways and means to bring about change. We stick to the role that we have chosen for ourselves.

We are a highly compliant organization when it comes to the rules and laws of the land. We do our best to follow the laid out systems. We try to maintain the highest level of transparency especially when it comes to money management. We are in the process of developing a mobile application that will enable our donors to see realtime how their money is being deployed.

Board of Trustees & MANAGEMENT TEAM

Arun Gupta

President, Pinkishe Foundation

Arun Gupta is the Founder, Managing Trustee, and full time working President of the Pinkishe Foundation.


Arun Gupta has been a leader, practitioner, and advisor in a multitude of domains and an expert in organizational development and management. In a career spanning over 25 years, Arun held key leadership roles at some of the world’s most renowned companies like Dell Services, Perot Systems, Amdocs, IBM, HCL, Interglobe, and SGS. Arun is a graduate in Electrical Engineering from Aligarh Muslim University. He has various professional certifications and awards to his credit. 

On the call of his 16 years old daughter to work for menstrual hygiene and women empowerment, Arun decided to bid adieu to his professional career and started Pinkishe Foundation. Without any governmental, political or corporate support and no prior social work experience, Arun relied on his passion, good intent, the goodness of people and their inner urge to work for nation-building and started Pinkishe. Starting with just 1 friend, Arun called upon the women of India to support him and work for menstrual hygiene.  They answered his call. Thousands of women joined, and the rest is history!

9818004713 | chair@pinkishe.org


shalini Gupta

secretary gen. , Pinkishe Foundation

Shalini Gupta is the co-founder, trustee, and National Secretary General of the Pinkishe Foundation.


Shalini is an alumnus of Lady Irwin College, New Delhi, and has a degree in education from Annamalai University. She has been serving in the field of education for over 15 years and has been training young kids Abacus and Vedic Maths.


Shalini has been an active social & community worker at the grass-root level. She has been educating underprivileged kids on a regular basis for over 10 years.

Shalini barely knew Arun when he happened to discuss with her his resolve to start Pinkishe. He was tossing the thought to a few women he knew. Working for Menstrual hygiene, a taboo subject, seemed like a huge challenge. But Shalini was taken aback by the statistics Arun shared with her. She rose up to the challenge and committed to the program. Shalini is the backbone of the Pinkishe Foundation and has now dedicated all her time, effort, and resources to Pinkishe Foundation.


vandana Gupta

Vandana Gupta is the Trustee & Treasurer of the Pinkishe Foundation.


Vandana is a Masters in Computer Applications. She has served in the field of Software Development and Project Management with companies like TCS, Amdocs, Perot Systems, and Dell Services for over 15 years.

Vandana now handles the accounts of the Pinkishe Foundation and also manages the Information Technology aspects of the organization. 

treasurer, Pinkishe Foundation



Anindita Chaudhary is associated with Pinkishe since 2017. Currently, she is looking after the Padbank Program.

She is an educator and a social worker. She has served many reputed institutions such as Sikkim Manipal Institute of Technology ( Majitar, Sikkim ) , Faculty of Higher Secondary School (Amingaon , Guwahati) , Happy Child High School (Guwahati , Assam) as a successful faculty of English & communicaton skills.

She has published a few reference books in English for high school level syllabi of Assam Secondary Board of Education. She has also been associated with British council.

Leader - PADBANK

deepali tanwar

Deepali Tanwar is the National Leader for Brand Connect.

Deepali is an architect by qualification and runs an independent design and architecture company.

Leader- brand connect


Rajrani is Co-Leader of Pinkishe - Meerut branch. She is M.SC and B.ed and working as a teacher in a government school, Meerut. Currently, she is appointed as ARP (Additional Resource Personal) in the Education department. Rajrani is actively associated with Pinkishe and working towards creating awareness about menstrual hygiene in Meerut villages.

CO-Leader - Meerut Branch



I am Ekta Kapoor and i work full time in a corporate set up with 9+ years of experience. 

I am working with Pinkishe Foundation to handle their official Instagram account and i am really looking forward to be a part of Pinkishe


9999564172 | ekapoor91@gmail.com


Barkha is a homemaker and lives in Hyderabad. She is a leader of Pinkishe Hyderabad branch. She is a commerce graduate and loves to spread happiness in the life of others. Her hobbies are travelling and cooking.

Leader - HYDERABAD Branch


CHARU wadhwa

 Charu is Leader of Pinkishe Sonipat Branch and manages Pinkishe Instagram on social media. She is an Associate company secretary and has 2yrs experience of working in MNC. From last 5yrs Charu has been running her own coaching centre in Sonipat.

Leader- sonipat branch


papiya Chatterjee

Papiya manages Pinkishe LinkedIn and Twitter account on social media. She is a commerce graduate and lives in Raipur capital of Chhattisgarh. She is currently working as a Tax associate in CA firm and a freelance content writer.

co-LEADER - social media


mansi jalan

Mansi is a crowned beauty queen of Jabalpur. She worked as Academic Advisor in Batra Group. She also worked as convention planner for reputed seminars, conferences, expos, leadership & networking events Pan India. She is the co-leader of the pink talk program of Pinkishe. Manasi loves to interact with people and make new freinds.

leader - pink talk



I am Avani Shikha Tripathi, work experience of approx 12 years as a Graphic Designer & Video Production professional.


Currently working in a leading Accenture technology as Design & Production Lead.


I have a experience of working in Media, advertising, animation & IT industry, My life compile of 3D's Discipline, DESIGN & Dance.

I love my profession, would love to contribute to the society in any way I can.


neha sharmawa

Neha is M.Tech in Information Technology. Recently she is working as HOD (computer science)  in reputed school. Now she has started a designer boutique in Ambala. Neha manages graphic for Pinkishe community. She is a dedicated member of Pinkishe team, Neha is committed to doing her bit for society.

Co Leader - Creatives



Aastha is a leader of Pinkishe Pune branch. She also manages Pinkishe Facebook community. Aastha has a bachelor degree in engineering and is an M.Tech. She has worked as Assistant Professor in engineering college for 4yrs. She has a diploma in Per primary teaching. from last 7yrs she has been running her Preschool and working as parent counsellor. Aastha is a dancer, artist, sportsperson and program organizer.

She loves to spread happiness in the life of underprivileged people.

Leader - Pune Branch


Meenakshi Rana

Minakshi is post-graduate in economics. She is President of Pinkishe Meerut branch and also manages Pinkishe Facebook account. Currently, she is preparing for the assistant professor exam. Minakshi's passion for social work made her associate with Pinkishe Foundation In 2018. Since then she has actively worked in spreading awareness on menstrual hygiene in Meerut villages.

Leader - Meerut Branch