Pinkishe Completed Project Madvocation in partnership with P&G Whisper

In a pioneering initiative, Pinkishe Foundation, in collaboration with P&G Whisper, successfully completed 600 street plays on menstrual health and hygiene through Project Madvocation (Kishori). This unique approach marked a first in India, utilizing the traditional medium of Nukkad Natak (street plays) to educate and engage rural communities about menstrual health.

Innovative Approach to Menstrual Health Education

Project Madvocation (Kishori) was designed to address the gaps in menstrual health education by leveraging the powerful medium of street theatre. This approach allowed us to reach a wide audience, including school girls, boys, and teaching staff, across several districts in Uttar Pradesh—Meerut, Baghpat, Hapur, Bulandshahr, and Gautam Budh Nagar. The use of Nukkad Natak provided an interactive and relatable way to communicate essential information about menstrual hygiene, breaking down cultural barriers and fostering open conversations.

Key Highlights of the Initiative

• Extensive Reach: The project successfully conducted 600 street plays, engaging thousands of individuals in rural schools and communities. This extensive outreach aimed to educate and raise awareness about menstrual health and hygiene.
• Targeted Audience: The sessions were tailored for school girls, boys, and teaching staff, ensuring comprehensive education across different groups within the community.
• Cultural Relevance: By adopting Nukkad Natak as a medium, the project utilized a culturally resonant format to effectively communicate important health messages, making the content accessible and engaging.

Impact and Significance

The completion of 600 street plays is a testament to Pinkishe Foundation’s commitment to innovative and impactful menstrual health education. This initiative not only provided crucial information to underserved communities but also set a precedent for using traditional performance arts in health education. The success of this project highlights our dedication to improving menstrual health awareness and breaking the stigma surrounding menstruation.

Building on Our Success

The success of Project Madvocation (Kishori) marks a significant milestone for Pinkishe Foundation. We remain dedicated to exploring innovative methods to enhance menstrual health education and continue our efforts to make a positive impact in communities across India.

Explore Our Work and Support Our Mission

Learn more about Pinkishe Foundation’s initiatives and discover how you can support our mission to promote menstrual health and empower communities. Get involved and contribute to our ongoing efforts to create meaningful change.