Old Papers for New Beginnings

Kaagaz Ke Pad collaborates with urban residential communities to recycle newspapers, supporting menstrual health for lower-income women through community-led initiatives.

Pinktalk Hero

The Problem

Bridging menstrual health gaps through partnership with urban communities to repurpose newspapers, offering accessible menstrual hygiene support to marginalized women.

Lack of Social Awareness

Limited awareness and advocacy for menstrual health in urban communities, resulting in insufficient support for affected women.

Persistent Period Poverty

Slow progress in combating period poverty due to limited community involvement, prolonging the struggle for accessible menstrual health resources.

Neglected Workers' Needs

Inadequate attention to the menstrual health needs of lower strata workers in urban residential societies, reflecting a gap in community care.

Underutilized Recycling Efforts

Routine recycling activities in urban areas not effectively contributing to social causes, missing opportunities for greater societal impact.

In our daily hustle, we often overlook the silent struggles of those around us, especially our housemaids and cleaners who manage their duties even during menstruation. "Kaagaz Ke Pad" is our heartfelt initiative to support these hardworking menstruators, ensuring they have access to the menstrual care they need. Through this project, we aim to create a more empathetic and inclusive community, where the well-being of every menstruator is a shared responsibility.

Solutions Provided

Empowering urban communities to recycle newspapers and provide menstrual hygiene support, fostering sustainability and improving access for lower-income women.

Residential Awareness Drives
Community Involvement
Volunteer Recruitment
Paper Donation Initiatives
kaagaz solution
Sustainable Newspaper Fundraising
Support for Lower Income Groups
Hygiene Education Programs
Community Welfare Projects

Program Overview

Through "Kaagaz Ke Pad", Pinkishe partners with Residential Welfare Associations in metro areas to foster impactful change. Appointed volunteer leader conducts awareness campaigns and encourages resident participation. These residents contribute their newspapers monthly, which are then sold. The proceeds from these sales are used to support menstrual health initiatives, benefiting women and girls in lower socioeconomic groups, including maids, gardeners, and cleaners within these complexes, enhancing their access to essential menstrual health resources.


Program’s Objectives

Contribute to breaking down societal stigmas surrounding menstruation by normalizing conversations.


To raise awareness about menstrual health in metro residential communities.


To encourage active resident participation in menstrual health support.


To generate funds through sustainable practices for menstrual health initiatives.


To aid lower-income women and girls with menstrual health resources.


To strengthen community bonds through shared social welfare activities.


To promote environmental responsibility and recycling within communities.

Theory Of Change

Embedded within our 'Theory of Change,' the program 'Kaagaz Ke Pad' revolves around collaborative efforts in urban residential complexes. Through monthly newspaper contributions, this initiative drives impactful interventions benefitting marginalized girls and women in lower socioeconomic strata, igniting social transformation and fostering inclusivity.

Learn More

Project Components

Uncover the multifaceted approach of Kaagaz Ke Pad, integrating community participation, newspaper recycling, and menstrual health support to create sustainable impact and empowerment.

Awareness Initiatives

Volunteer Leadership

Newspaper Collection Drives

Fundraising Activities

Menstrual Health Support

Community Engagement

Establishing Sustainable Practices

SDGs Supported

pink arc

This initiative promotes good health and well-being by providing menstrual health support to economically disadvantaged women, addressing gender disparities within urban communities.

pink arc
SDG 10

The program reduces inequalities by fostering economic growth, sustainable income opportunities, and creating a more inclusive and compassionate society in metropolitan areas.

pink arc
SDG 11

Sustainable Cities and Communities: This effort advocates for sustainable urban communities by encouraging recycling, environmental responsibility, and nurturing inclusive and compassionate societies in metropolitan areas

Meet The Leader

Get to know the leader at the helm of Kaagaz Ke Pad, dedicated to fostering community engagement, environmental sustainability, and menstrual health empowerment.

Aditi Gupta
Project Head


Aditi Gupta

Aditi Gupta

Program Lead

Connecting with Pinkishe Foundation has been an impeccable experience. Managing the Kaagaz Ke Pad project not only allowed me to contribute to a meaningful cause but also provided a wealth of insights and learnings. The foundation's dedication to empowering women through initiatives like these is truly commendable. It is a privilege to be a part of such an impactful endeavor, and the skills acquired during this journey will undoubtedly resonate in my personal and professional growth. Kudos to Pinkishe Foundation for their unwavering commitment to making a positive difference in the lives of women.

Mala Dutta

Mala Dutta

Gaur Ganga Society

My name is Mala Dutta. Today, Pinkishe Foundation organized an important session in our society to teach women, especially housemaids, about menstrual hygiene. The volunteers shared important information using simple and comforting language, answering the questions of the women present. This educational effort had a positive and lasting impact on everyone involved. We appreciate the commendable efforts of the Pinkishe team and thank them sincerely for contributing to the well-being and awareness of women in our society. We are eagerly waiting for them to do more such sessions in future also.

Ritu Rai

Ritu Rai

Volunteer, Pune Branch

Namaskar, my name is Ritu Rai, from the Pune branch. Today, I would like to talk about the initiative of Kagaaz ke Pad started by Pinkishe Foundation two years ago. This program has been incredibly successful. Through this initiative, we collect waste paper from our society members and use the proceeds to purchase pads, which we then distribute to the maids in our society and needy women in nearby slum areas. Additionally, we educate them about the proper use of pads and discuss the side effects of using cloth. Our society's maids are very happy with this initiative, and we are seeing excellent participation from women in surrounding slum areas. They have become much more aware, and I would like to thank Pinkishe for starting this campaign. Thank you.

Photo Gallery

Explore the moments captured in our vibrant photo gallery, showcasing the impactful initiatives and empowering stories of Kaagaz Ke Pad.

Bring Change At All Levels

Drive transformation across all spheres with Kaagaz Ke Pad, catalyzing sustainable change and empowerment at individual, communal, and societal levels.